Du Goût et du Sens Our commitment to you !
Convinced of its duty of responsibility towards the environment and society, Goûters Magiques has been committed to an ambitious and proactive CSR policy since 2018. Driven by the desire to develop its practices, minimise its environmental impact and bring a touch of responsible deliciousness into its consumers’ everyday lives, all group employees strive to give Taste and Meaning to our cakes and pastries on a daily basis.
From small actions to redesigning our production models, our desire to act is reflected in all of our day-to-day activities via three major commitments:
What practical steps have we taken?
2018
We obtained the 1st star of the “Engagé RSE” (committed to CSR) accreditation
2021
Whaou! became a partner of the France Parrainages association
2024
2st star of the “Engagé RSE” (committed to CSR) accreditation
2025
100% of our packaging will be recyclable
2027
15% less sugar in our top-selling range
“Engagé RSE” (committed to CSR) accreditation AFNOR
The AFNOR “committed to CSR” label is a recognised accreditation which gives credit to companies that are committed to a practical Corporate Social Responsibility (CSR) approach. It demonstrates their willingness to adopt sustainable and ethical practices while taking environmental, social and economic issues into account. This label is granted on the basis of a rigorous and independent assessment, thus guaranteeing an authentic and solid CSR approach. It is the result of a collective effort that rewards the commitment of each group employee.
We have opted to use the ISO 26000 standard to structure and galvanise our “Taste and Meaning” CSR programme. This is supplemented by a regular assessment for the AFNOR “Engagé RSE” (committed to CSR) accreditation.
The certification we have had since 2018 is a strong sign of recognition of our contribution to the Sustainable Development Goals in France and internationally.
The internationalResponsability Europe
Responsibility Europe is an international network which brings together the most credible CSR certifications and labels on the market and offers additional recognition and international equivalences to national labels. As such, this label offers greater clarity and a more assertive positioning to companies and organisations by providing additional recognition to the CSR label obtained in their country after an independent external audit.