Logo armor délices

Bring the Breton experience to life with Armor Délices

Madeleines Armor Délices au caramel
Bretagne

Armor Délices,a local brand with Breton DNA

Founded in 1989, in Côtes d’Armor, which literally means “by the sea” in Breton, Armor Délices encapsulates the richness, diversity and character of Brittany.

At Armor Délices we attach great importance to sharing good times and to the true taste of good things. Drawing on our authentic know-how, we have been manufacturing products for people with discerning taste for over 30 years, passing on our practices over the years.

Armor Délices also supports Breton expertise as a member of the “Produit en Bretagne” (Produced in Brittany) association, which aims to responsibly support the economic and cultural employment dynamics in Brittany

All-butter goodness guaranteed #utterlybutterly

The typical Armor Délices taste is unlike any other. It’s a different taste, and we’re proud of it. Armor Délices embodies uninhibited intergenerational indulgence.

Madeleine Caramel au beurre salé Armor Délices
Madeleines Armor Délices, un thé et un livre
Madeleine d'Armor
Madeleines d'amor - armor délices

For shared moments with loved ones or a gourmet break alone, our madeleines are generous (as you can see from their very big bump with its distinct character) and made with good French products & ingredients (flour, eggs) that we’re proud of.
Our All-Butter Madeleine d’Armor is as delicious and typical as can be. So much so that it was voted Best All-Butter Madeleine by Elle à Table* magazine in 2022. It is currently Brittany’s top-selling madeleine**

Discover our Madeleines d’Armor
Madeleines d'armor caramel au beurre salé - armor délice

We’ve expanded our range to include two new madeleine recipes oozing with Breton charm that will surprise and delight all sweet-toothed foodies. With their inimitable texture and flavour, they are the epitome of All-Butter indulgence: the Salted Butter Caramel Madeleine and the Chocolate Chip and Buckwheat Madeleine.

Discover our madeleines
Madeleines aux pépites de chocolats et graines de sarrasin torréfiées - armor délices

A well-rounded, delicious recipe combining melt-in-your-mouth chocolate chips with crunchy roasted buckwheat.

Discover our madeleines

Nos produits Pensés pour combler les goûts de chacun

Habillée de sa belle bosse et dorée comme il faut, notre Madeleine d’Armor se veut gourmande à souhait. Elle a d’ailleurs été élue en 2022 Meilleure Madeleine Pur Beurre dans le magazine Elle à Table*

Pour petits et grands, au goûter de 16h ou trempées dans son café au petit déjeuner, pas besoin d’excuse pour déguster nos madeleines.

De nouvelles recettes de madeleines ont depuis complété notre gamme pour surprendre et rassembler les plus gourmands grâce à leurs textures et saveurs inimitables autour d’un même thème : le plaisir (à la bretonne !). La Madeleine Pur Beurre et son Fourrage Caramel au Beurre Salé en est l’exemple parfait.

À déguster seul, à partager, à offrir ou s’offrir…

*Banc d’essai – Elle à Table – Mars Avril 2022

*Put to the test – Elle à Table – March/April 2022

**Ce calcul est basé sur les données RMS NielsenIQ pour la catégorie Pâtisserie Industrielle

(segment Madeleines) pour la période de 52 semaines se terminant au 10/09/2023 sur la totalité du marché de la distribution en France (Copyright © 2023 NielsenIQ).

With its open-minded and intergenerational approach, Armor Délices continues to evolve by combining modernity and tradition. In 2021, in a bid to satisfy all sweet food fans, we launched an e-commerce site where you can find our madeleines as well as our mugs, selection boxes and other products bearing our infamous “marinière” (Breton striped shirt), immersing everyone in its history and memories experienced throughout Brittany.

Sachet de madeleines Armor Délices

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